Japan Foods has reported a net profit of S$234,000 over the six months ending September 30, 2023, compared to a loss of S$3.3 million the previous year. The company decided to close about half of its products and transform some of them into new ideas, such as its Steak 99 brand launched in December 2025. This brand saw its number of sales increase to 14 by the end of the year, contributing to generating S$9.5 million in profits during the first six weeks.

Additionally, the company introduced quality brands like Wagyu Steak 99, Shabu Suki 99, and Yaki Zakana 99 under the new series '99'. However, the data provided by the company does not indicate if these new brands are registering significant sales increases or are still in the testing phase. Japan Foods' decision to focus on 'Halal' was influenced by a five-decade success story in managing the country, where the market has played a significant role in its growth.

The group stated that this strategy of 'Halal' will attract a broader audience, inclusive of Ramadan enthusiasts and others, offering opportunities for wider sales. Japan Foods announced the introduction of quality brands like Wagyu Steak 99, Shabu Suki 99, and Yaki Zakana 99 under the new series '99'. These new brands are promoted with prices of S$9.90, aiming to attract a cost-conscious clientele.

In response to questions from 'The Straits Times', Japan Foods stated that its 'Halal' ideas have shown positive efficacy and potential growth. The company stated it would continue investing in both its 'Halal' and non-Halal ideas but emphasized that it would monitor the results of its new brands to determine their future. The company stated that it continues to monitor the performance of every store and brand, so as to be able to decide whether to continue or not the operations of key stores in the future.

The company stated that the progress of its restructuring strategy should slow down in 2027, focusing instead on improving the performance of its primary products.