BMag Signal · In 30 seconds
Critical readWhat happened. Amazon's announcement has brought about a significant change in its product strategy. Previously, the company was accustomed to launching large presentation shows of products every year, but this time it opted for a more widespread and limited approach.
The new generation of Echo Dot is an opportunity for a re-exploration of the Echo Show. This strategy of 'smaller launches' has allowed Amazon to present new products such as Fire TV, color-equipped Kindles, Alexa Tablet Pro 12, Ring's first smart lock, hardware from AI-wearable startup Bee, and Blink 4K cameras without losing its presence in the market of smart speakers. However, the most interesting thing is today's event where Amazon hosted journalists in a small event in New York City to showcase the new series of devices Echo.
Panos Panay, vice president of devices and Alexa, explained the corporate strategy: 'We have many significant product options', he said. In the reception room, Panos Panay demonstrated the new Echo Show 16, a smart display that shows photos and videos of family and friends. He also provided customers with a personalized photo app.
The device has a modern aesthetic design and a powerful audio system that makes the audio streaming service much more efficient than the old Echo. It is designed to be useful for both people living alone and anyone who wants to easily access information on Facebook or Instagram. The new generation of Echo Dot has been successful in many markets, including the US, where it has become one of the most sold.
The Echo Show 16 seems to continue this trend, with a design that seems to rediscover its original role as a digital mirror. Moreover, the company announced the arrival of a new model of Echo Plus, which offers stable Wi-Fi connection and maximum autonomy. This is an important advantage for those who want to use the device continuously and not just during the day breaks.
However, it is worth noting that the Echo Show 16 is not a completely new device. It has been developed based on existing technologies in the rest of the Echo series, but has had a completely new design to attract consumers' attention. END FONTI
The news that matters, every morning.
Ricevi una selezione ragionata di business, mercati e innovazione.