Iginio Straffi was born in a small town, passionate about writing and drawing. After his first publications on magazines like Tilt and Comic Art, he moved to Sergio Bonelli Editore where he worked as a storyboarder earning 200,000 lire per month. At the age of 27, he relocated to Paris to work as a storyboarder for a film animation, earning the equivalent of 7 million lire per month.

This experience led him to explore new horizons and discover the industrial organization of animation and the use of computers. In 1993, he returned to Italy to form a team of young talents, investing all his savings. This leap into financial uncertainty led to the birth of Rainbow, one of the largest enterprises in Europe.

Straffi's visionary business ideas have led to the creation of the Winx Club phenomenon, which has generated over 3.5 billion euros in licenses sold in 150 countries. His strategic approach has brought him through moments of crisis and his personal vision on the challenges of doing business in Italy. The importance of the licensing market has been highlighted by Straffi, who has played a crucial role in managing these products.

He has also shown the ability to manage crises through his own business vision. Iginio Straffi has demonstrated to be an innovative entrepreneur leader capable of developing successful products and managing the global 'Made in Italy' business challenges. He has demonstrated to have a remarkable vision of the world of animation and global business, with profound knowledge of the licensing market and its challenges.

After three decades of professional life, Straffi retraces a remarkable human and professional trajectory. His simple origins have led him to become one of the most influential figures in animation and global business 'Made in Italy', with a remarkable vision of the world of animation and global business.