Too Good To Go is an innovative experience that has already reached over 8,500 realities that provide products in these categories: personal care products (skin and hair, oral hygiene and beauty), pet care, flowers and plants, home integrators, and cleaning, laundry, and furnishing items. These products are available at discounted prices because there are always excesses in each store's inventory. We see a clear opportunity to apply what we know better in a broader context and help them recover more value in their business.

For new product categories, the excesses are determined by the expiration dates, sales cycles, and changes in demand. A packaging update can make it harder to sell beauty products in their original packaging. Changing the assortment can leave shelf tonalities or tastes that are no longer in stock.

Additionally, Too Good To Go has opened new doors to the quality of saved products. This means that consumers can find merchandising products such as personal care products, flowers and plants, home integrators, cleaning, laundry, and furnishing items, at discounted prices. The success of Too Good To Go is due to its ability to respond to a market that is becoming increasingly competitive.

Excesses in food are a common problem in many countries, but Too Good To Go offers a positive solution for managing them. The work of Too Good To Go is an example of how we can use excesses in a positive way, putting together points of sale close to expiration with buyers interested in buying at a discount price.