According to data, agent-commerce has become an integral part of daily life. Therefore, many companies are investing in advanced technologies and digital marketing tools tailored specifically for these entities. An example of this evolution is represented by Limy, a startup based on AI research.

Co-founder and CEO Aviv Shamny emphasized that when a marketing campaign is published, it primarily targets emotional behavior and dopamine. However, when published to an agent, it focuses instead on logic and mathematics. The experience of Jeff Blackman, general director of Barbarian Group, was very positive.

He highlighted that the next era will be one guided by AI economics. Here's how the purchase process could be simplified: 'If we don't click on the 'buy' button, we'll never get there.' Tyler Ackerman, CEO of RTA Store, decided to invest in his company after noticing that its options were no longer being recognized by general language models. 'If we're not focused on 'How our products are present quickly and surely to agents?', then we won't reach them,' Ackerman said. New Generation, a startup in San Francisco, has changed Ackerman's website to facilitate understanding of agent-commerce.

This includes integrating AI widgets that answer product questions. Caelean Barnes, founder of Gauge, emphasized that agent-commerce 'reads' more than any other type of customer. They prefer content made simple with many statistics.

However, this evolution requires adequate preparation. Companies must be ready to integrate with these entities and face new themes of digital marketing. This implies investing in advanced technologies and tools specifically designed to help these entities.