The Coalition Immokalee and other groups that seek to improve working conditions for laborers have been at the forefront of this story of the frontier. Sara Sneath, a journalist from BMag, is narrating this story of the frontier. Her words are a summary of a period of protests and civil action against food companies, which have seen their reputation threatened even though they could not guarantee workers' protection against heat.

Now, these norms are adopted by other labor organizations, such as WeCount, a service company primarily assisted by immigrants from Florida. The model of protection based on the reputations of large enterprises, described as 'enforce market-based', has been conquered through years of protests and actions of protest against food companies. This approach, however, has not only deposed small companies but has also allowed significant results.

Longo, director of WeCount, explains how workers in the production of fruit and vegetables in Vermont or construction in Minnesota, in the production of sugar cane in India, or in the production of bananas in Ecuador, adapt this model to improve their working conditions. Furthermore, Oscar Londoño, during his speech, highlighted how indoor plant producers in Florida are facing temperatures above 100 degrees Celsius and have reported symptoms of heat and excitability due to their exposure to summer heat. Here, the Coalition Immokalee enters the scene, promoting an alternative approach: not dependent on the government, but based on the reputations of the most famous companies.

This method allows workers to influence the actions of companies without having to directly control their operations. BMag, with Sara Sneath, is narrating this story of the frontier where heat has become a daily challenge and where actions of protest were necessary to ensure workers' protection against heat.