BMag Signal · In 30 seconds
Critical readWhat happened. Brt's industrial strategy has been revised following judicial administration, shifting focus from volume to service quality. CEO Stefania Pezzetti stated that the new economic context requires more prudent goals, with a 2029 growth target dropping from 20% to between 10% and 13%. The 2025 fiscal year ended in a loss despite slightly higher revenues than the previous year, while 2026 is expected to generate nearly 2 billion in turnover. In a market where parcel revenue tends to decline, Brt is choosing to focus on segments where it believes it has a competitive advantage, specifically heavier and more complex shipments. The transformation involves the logistics chain, with a drastic reduction in suppliers from over 2,000 to around 150, introducing periodic controls to avoid new problems. Unlike competitors who were terminated under investigation for allegations of forced labor, Brt has introduced a more controlled work model. In parallel, 2,000 warehouse operators were internalized, and months under controlled administration were a stimulus to look more closely at processes and procedures. Brt's growth will increasingly come from abroad, with 10% of the 220 million parcels moved annually that cross borders. Integration into the French Geopost network offers a platform to support Italian SMEs on European markets, with revenue estimates of 15.8 billion and 2.2 billion deliveries in 2025. The Italian network counts between 12,500 and 13,000 fixed points and lockers, while the Fresh service dedicated to temperature-controlled food products doubled its revenue in a year, despite starting from small numbers. In the background remains a broader issue, which Pezzetti defines as 'the whimsy of logistics,' where the race for ever-faster deliveries has compressed prices and margins. It is necessary to begin restoring dignity to the work of the express courier, the transport, and the logistics, with a 2029 growth target dropping from the 20% projected last year to an indication between 10% and 13%. The transformation strategy initiated by the Italian logistics company remains the keystone of the revival, but the new context imposes more prudent goals: the 2029 growth target drops from the 20% projected last year to an indication between 10% and 13%.
Strategic transformation towards quality and profitability abroad: Brt's direction has radically altered the industrial plan Galileo launched in 2025, shifting the growth focus from shipping volumes to service profitability. According to CEO Stefania Pezzetti, the new economic context imposes more prudent goals, with a growth target for 2029 dropping from the previous 20% to a range between 10% and 13%. 2025 was closed in a loss, despite slightly higher revenues than the previous year, while 2026 is expected to generate business near 2 billion. In a market where package revenue tends to decline, Brt has decided to focus on segments where it believes it has a competitive advantage, specifically heavier and more complex shipments. The transformation involves the logistics chain, with a drastic reduction in suppliers from over 2,000 to approximately 150, introducing periodic controls to avoid new problems. Unlike competitors who have been terminated under investigation for allegations of slave labor, Brt has introduced a more controlled work model.
In parallel, 2,000 warehouse operators were internalized, and the months in controlled administration were a stimulus to look more closely at processes and procedures. Brt's growth will increasingly come from abroad, with 10% of the 220 million packages moved annually crossing borders. Integration into the French Geopost network offers a platform to support Italian SMEs on European markets, with revenue estimates of 15.8 billion and 2.2 billion deliveries in 2025. The Italian network counts between 12,500 and 13,000 fixed points and lockers, while the Fresh service dedicated to temperature-controlled food products doubled its revenue in a year, starting from small numbers. In the background remains a broader issue, which Pezzetti defines as "the whimsy of logistics," where the race for increasingly fast deliveries has compressed prices and margins. We must start to restore dignity to the work of the express courier, the transport and logistics, with a growth target for 2029 that falls from the 20% projected last year to an indication between 10 and 13%. The transformation strategy initiated by the Bologna logistics company remains the architrave of the renewal, but the new context imposes more prudent targets: the 2029 growth target falls from the 20% projected last year to an indication between 10 and 13%.
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