The growth strategy of the company is based on technology and geographical opportunities. Skyscanner, one of the main online flight search operators, has noticed a significant increase in traffic from travelers in APAC countries. This trend can also be seen in the growth of electronic search volume, which has increased by 9% compared to the previous year in 2025.

Moreover, it shows that tourists in APAC are more inclined to prefer AI solutions for flight search and booking, with an 82% usage rate. Advanced digital features and strong adaptability to new digital standards are the main reasons why users in APAC prefer AI solutions. According to a recent survey, 65% of APAC users already use AI for travel planning and booking.

Additionally, Skyscanner has pointed out that local talent and innovative technological availability are crucial for its growth strategy in APAC. The offer of AI services was designed to integrate effectively with these key factors of the region. Skyscanner's growth strategy in APAC is based on the combination of AI and local growth strategies.

The company invested in AI technologies to improve customer navigation and booking experience, creating an AI service platform that can easily integrate with local solutions. Furthermore, Skyscanner highlighted that APAC represents a significant opportunity for its growth strategy. With a significant increase in traveler traffic and online searches, Skyscanner has established that APAC will be the fastest-growing region for the company in the future.

CEO Bryan Batista also emphasized that Skyscanner's growth strategy focuses not only on geographical opportunities but also on the company's technological capabilities. The investment in AI was considered as an important step for the complexity of geographic boundaries and for the company's future growth. Finally, Skyscanner highlighted that APAC is characterized by a strong interest in digital technologies and high adaptability to new digital standards.

This led to a strong preference for Skyscanner's AI products, which now reach 82% usage rate.