The collaboration between the two companies will have an impact on various sectors of the Walt Disney Company. Disney and Adobe are developers of generative AI that are working together to create AI tools that can be used in the production of cinema and imaginary productions by the company. This alliance is due to Disney's desire to have access to the best AI tools to improve its production and make its works more realistic and creative. Adobe provided technological assistance for this purpose, with the goal of obtaining 'early access' to new AI technologies available on the market. The company announced a multi-year partnership with Adobe where it hopes to adapt AI to its needs, such as in its resorts, cruise lines, ESPN graphics, and other sectors.

Adobe has promised to contribute to 'extending internal creative workflows' for Walt Disney Studios and identify how AI can be used to improve connections with sports fans. This partnership is the third in recent years between Disney and Adobe, which have already collaborated with OpenAI and during its bankruptcy with Character. AI. Disney's intentions are clearly outlined in this collaboration, where they want to use AI to enhance the quality of their works and make their images more realistic. Adobe promises to contribute to 'extending internal creative workflows' at Walt Disney Studios and identify how AI can be used to improve connections with sports fans.

This alliance represents a significant step forward for Disney, having already developed generative AI across various sectors of its business.

The collaboration with Adobe will have a positive impact on both the production of the company's films and its marketing and communication strategy. The partnership between Disney and Adobe has significant implications for the production of the Walt Disney Company. Adobe Firefly Foundry was developed by Disney specifically to work directly with Adobe on customized AI tools tailored to their products. These tools were adapted to meet Disney's requirements and trained on specific data from Disney, such as character traits, environment, and visual styling.

This process has allowed for commercially secure and productive results, accelerating work and enabling the creation of new creative projects. The announcement of this alliance is due to Disney's desire to have access to the best AI tools to improve its production and make them more realistic. Adobe promised to contribute to 'extending internal creative workflows' at Walt Disney Studios and identify how AI can be used to enhance communication with fans of sports.