The promotion of small publishers and bookstores with funding for digitalization and modernization The financial contribution is intended to support SMEs and Third Sector entities that invest in innovation, digitalization, and modernization. Interested parties can request incentives for the book industry from 12:00 on November 4th within the personal area of Invitalia until the exhaustion of resources. The notice of the Center for Books and Reading (Decree No. 21 of September 29, 2026) has allocated €7,406,027.75 under the minimum rate scheme. The contribution covers up to 80% of allowable expenses, with a cap of €75,000, up to a maximum of €100,000, completed within 18 months. Only active entities with at least two years of publishing activities, primarily focused on books, printing, photocomposition, cataloging, or book trade, are eligible to make requests.

The demand is sent from 12 o'clock on November 4th via the personal area of Invitalia and exceeds the review with at least 12 points out of 24. Article 5, point 2 of the notice excludes the publication of daily newspapers, magazines, video games, software, among editorial cinema and music: journalists and media outlets have their own measures for information and publishing, such as editorial incentives for hiring. In addition to the sending date, legal address and local units in Italy are also required, tax compliance regularity, absence of administrative procedures liquidation and business conditions difficulties. This program has been promoted to stimulate the relaunch of small publishers and bookstores, which are facing a difficult period within the global economic context.

The PMIs and organizations participating in this project will benefit from funding to develop new forms of communication and digital content, thereby improving their competitiveness on the market.

This prize for the book industry is an unparalleled opportunity for small publishers and booksellers who can use these funds to digitize their catalogs, create new online sales channels, or integrate innovative technologies in the production and distribution of their books.

This approach can be crucial for maintaining and increasing the presence of these cultural products in an increasingly digital world. Moreover, promoting innovations within the book sector could lead to significant growth in Italy's economy, given that the book industry represents a vast potential space for emerging businesses and markets. Promoting these innovations can thus contribute to creating job opportunities and generating new economic opportunities for Italian regions.