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Critical readWhat happened. German automaker Volkswagen has announced a new phase in its growth strategy in North America, aiming to build a plant for SUVs Q7, Q8, and Q9 destined for production in Georgia, USA. This project is due to the failure of Audi products, which have been influenced by Donald Trump's taxes and the trend towards electric cars.
Volkswagen is investing $4 billion to create 4,500 jobs in Georgia, while President Trump continues to hit European industries. The CEO of Audi, Gernot Döllner, participated in a presidential rally organized by American President Trump, where he declared the construction of this factory. This decision appears as an unusual move by a major European brand, occurring precisely when the country is trying to maintain control of parliamentary elections.
Additionally, the launch of this decision coincides with the end of a period of American government service by Trump, causing a significant reduction in employment in the automotive industry. The Audi, the premium brand of Audi, has suffered as a result of Trump's taxes and policies favoring electric cars over American ones. The new factory in Macon, Georgia, will be responsible for the production of these SUVs, transferring some processes from Bratislava, Slovakia.
Volkswagen has noted that import duties paid by Trump have exceeded 5 billion euros (4.2 billion dollars) per year. However, the situation has not been improved by Trump's entry, as Germany continues to counter with intensified competition with Asian carmakers and investment in changing towards electric vehicles for markets different from those in the United States. Germany has also announced the beginning of a series of layoffs of around 100,000 jobs, attributing them to competition with Asian carmakers and the need to invest in electric technologies for non-American markets.
Gernot Döllner stated that he accepts the invitation to speak to Trump out of respect for the United States, but emphasized that this move is in his position as an EU leader, where his role has been influenced by competition with Asian carmakers, Trump's taxes, and the obligation to invest in electric technologies for markets different from those in the United States.
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