A startup that aims to change the electric bicycle market faces challenges as it prepares its first batch of vehicles. Yu, a PhD in aerodynamics from Stanford University and former CTO of Specialized, leads the startup as an independent business that counts Rivian as a minor shareholder. Under his guidance, Also has launched the TM-B — a unique electric bicycle with modular top frame, USB-C charging battery, integrated screen, hybrid pedal-by-wire system, and more.

Despite support from Rivian, the startup has faced supply chain issues, confusing regulations, and communication errors. These obstacles have answered delays in the release of the TM-B and TM-Q models, but valuable lessons learned are helping the company produce more efficiently. The company has encountered numerous supply chain difficulties, including shortages of components such as ICs, computing, memory, and primary PCBA raw materials.

To overcome these obstacles, the company released new AI server farms, which required another global component crisis. However, this experience proved valuable, and the company can now produce its products more efficiently. Also has faced confusion regarding US bicycle regulations.

The company worked hard to navigate these regulations and ensure compliance, which further complicated the launch process. However, the company remains determined to provide a safe and fun riding experience for its customers. Communication errors also prevented the release of the TM-B and TM-Q models.

The company worked hard to resolve these problems and improve its public message. With this, the company hopes to create trust and credibility among potential customers. However, despite the challenges faced, Also will remain optimistic about the future of the startup.

The company that follows its proposal to produce a product that users love and use every day has had good results, and the lessons learned from previous setbacks are helping the company produce more efficiently. With a solid base and clear objectives, the company is ready to make a significant impact in the electric bicycle market.