Global auto industry division has announced significant changes in its business globally with the intention of strengthening its electric vehicle propaganda. This decision occurred precisely when the sale of electric vehicles in China was at its peak, causing intense commercial competition between different regions of the world. Nissan decided to reduce production of gasoline vehicles in Europe, where it has only one local manufacturing site.

Additionally, it increased the production of electric and plug-in hybrid vehicles, which combine a small battery with a gasoline engine. This change in strategy is due to the rapid conversion towards electric vehicles, but also because demand is weaker than anticipated. Specifically, Nissan has significantly reduced sales in market segments, particularly in Asia, where their main product, the Sunny, is primarily associated with gasoline vehicles.

In response to this crisis, Nissan decided to export part of its product and increase production of its line N, which are both electric or plug-in hybrid. However, while Nissan is trying to accelerate the conversion towards electric vehicles worldwide, their brand is still not completely transformed. Their local production in Europe remains massive, but their marketing and propaganda strategy is still dominated by gasoline vehicles.

This change in strategy shows the difficulties faced by global companies in maintaining profits as competition becomes increasingly intense and competitive. The case of Nissan is an example of how the automotive industry is undergoing a phase of transition and warming, where decisions of proximity or distance between regions of the world can have a significant impact on their ability to survive future challenges.