In the past few weeks, McDonald's stock has experienced significant increases due to improved earnings and positive events in its US stores. This rise occurred after mixed quarterly results that highlight the challenges faced by the giant fast-food sector. Despite the mixed results, it was overcome, with local store sales decreasing by 0.2% after being open for at least 13 months.

Additionally, the market showed better-than-expected improvements compared to forecasts made by the market, which had predicted a decrease of 0.5%. The CEO of McDonald's, Chris Kempczinski, expressed optimism about progress made following quality program interventions. The CFO of McDonald's, Ian Borden, noted that local store sales are increasing again in September after declining in July and August, indicating a previous decline recovery.

Answer: McDonald's has focused its efforts on marketing strategies such as 'Extra Value Meals' and regional promotions on its mobile app. These actions have had a particularly positive impact on repeat customers, who are crucial for the chain's success. INIZIO FONTE McDonald's is also experimenting with two new low-cost menu items: one with combined bundles and another with pre-defined ingredient combinations.

The project that most involves customers and tenants will be rolled out nationwide before the end of 2027. The stock price has increased by more than 6% compared to the previous day, reflecting the positive impact of improved earnings and strategic measures aimed at reviving US development. According to a LSEG research conducted, McDonald's reported a net income of $2.49 billion for the third quarter, equivalent to $3.51 per share, compared to $2.28 billion or $3.18 per share over the previous year.

After deducting restructuring costs and other elements, the company was able to achieve earnings of $3.57 per share. The headquarters of the developing markets has seen an increase in sales in historical terms of 4.2%, while the operational headquarters has registered a 1.4% increase. Although it did not reach expectations, these results indicate that McDonald's is making progress in key areas such as Japan and China.

The change in stock prices reflects the company's ability to adapt and respond to changing consumer preferences, highlighting the importance of maintaining a great agility and reactivity in the competitive fast-food market.