The mobile market has undergone a profound transformation, but users are paying the price for evolution. This means that people are choosing more economical alternatives to satisfy their daily needs. Additionally, the cost of acquiring a new smartphone has become too high for many consumers.

Inflation in smartphones is a growing phenomenon. Mobile memory expenses constitute a peak investment, but these products have significantly increased in price. For example, a quality phone can be bought only with a few gold coins, making it difficult to choose between using an old model or purchasing a new one.

According to Alessandro Longo, director of Republic, 'The crisis of memories is causing prices to skyrocket.' It is evident that people are seeking to avoid this problem by choosing cheaper devices. Moreover, the upgrade or use of a used smartphone has become a common choice, given that the prices of these products are becoming increasingly competitive compared to those of new models. The third quarter of 2026 saw a 5% increase in the sales of used smartphones, while those of new models were reduced by 10%.

This trend is due to the search for economy and the desire for a more economical device, but not less functional. The trend towards used smartphones is also influenced by mobile service policies. Telecommunication companies have developed marketing tools that promote the choice of using an old smartphone instead of buying a new one.

This has led to a decrease in iPhone sales, especially in Europe. This trend primarily affects price competitiveness offers and the advantages of these products for families and small businesses. Finally, the change in consumer trends has had significant consequences on Apple's commercial strategies.

Attention around smartphone inflation has been an impetus for digital revolution, but it has also led to a negative reaction from the company, with accusations of lack of responsibility towards users intensifying.