As technology AI changes the game of financial consulting, the certification professional has become a key issue in the financial market. This concept was highlighted during the recent Efpa Italy Meeting 2026, where Fabrizio Quaglio, president of the independent organization Efpa Italy, reiterated that, facing the speed of markets and technological evolution, certifications and continuous updating represent the only true answer to build a solid relationship with families.

The challenges for the future consultant were explained during the opening session, where it was evident that an Italy split between generations compared. Although 66% of Italians agree with the logic of 'the board' (which rises to 85% for those who entrust themselves to a consultant), 47% of the young people still use a 'cicala' management. The most young tend to rely on digital DIY, yet show a lack of interest in regular investments or supplementary insurance (only 24% against 52% of boomers). Added to this scenario are the risks and opportunities linked to artificial intelligence. If from one side AI simplifies data analysis, from the other it cannot replace human relationships and the ability to understand the real needs of the client. Artificial intelligence will help us free up time that we will know how to fill with our content, with humanity to understand the emotions of those before us,