The country maintains its European market share at 4.1%

Introduction: The new edition of the EY Attractiveness Survey Italy confirms that Italy has now moved beyond the phase in which its attractiveness was occasional and inconsistent, consolidating a more stable and significant presence in Europe’s investment landscape.

Italy recorded 206 foreign direct investment (FDI) projects in 2025, down 8% from 2024. These figures confirm that Italy has now moved beyond the phase in which its attractiveness was occasional and inconsistent.

The leading European countries top the ranking of FDI destinations, together accounting for 42% of European foreign direct investment. France, the United Kingdom and Germany continue to lead the ranking.

Foreign direct investment is not merely a measure of the capital entering a country: it is an indicator of investor confidence, the credibility of institutions and an economy’s ability to position itself amid ongoing transformations.

International tensions, protracted conflicts and more pronounced trade policies continue to influence companies’ investment decisions and the reshaping of value chains, against a backdrop of slowing global growth.

Italy has now consolidated a more stable and significant presence in Europe’s investment landscape. Its stronger performance compared with the continent’s leading countries—France down 17%, the United Kingdom down 14% and Germany down 10%—has been confirmed.

The results of the new edition of the EY Attractiveness Survey Italy confirm that Italy has now moved beyond the phase in which its attractiveness was occasional and inconsistent, consolidating a more stable and significant presence in Europe’s investment landscape.

For the second consecutive year, Italy retains seventh place in the European ranking by number of FDI projects and maintains its share of the European market at 4.1%.

Europe’s major economies, including France, the United Kingdom and Germany, continue to lead the ranking of FDI destination countries, together accounting for 42% of European foreign direct investment.