The center-right has never been in as much difficulty as it is now, but if the left’s broad coalition continues to score one own goal after another, Meloni can sleep soundly. One need only read the latest interview given by AVS’s Bonelli to Il Foglio to realize it.

Perhaps the scorching heat is clouding people’s minds, but the message sent last Thursday in Il Foglio by AVS co-founder Angelo Bonelli seems tailor-made to warn the broad coalition: “Comrades, what matters is losing.” Three consecutive own goals on issues crucial to the center-left appear to be an absolute guarantee of another political defeat and are certainly frightening the middle class, without which any electoral victory becomes a pious illusion. Bonelli’s first own goal is, unsurprisingly, on Ukraine: “Stop arms to Kyiv, and sanctions for Ukraine as well.” Imagine the delight of Vladimir Putin, who in the preceding weeks had already received reassurances from the ineffable Giuseppe Conte.

The most significant signals to have emerged so far point to competitive pressure and demand.

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In the short term, the decisive lever remains commercial execution: market-entry timing, channels and market selection could determine the difference between expansion and margin compression.

Imagine the delight of Vladimir Putin, who in the preceding weeks had already received reassurances from the ineffable Giuseppe Conte. Bonelli is calling for a diplomatic interlocutor for Putin, but who, so far, has refused to engage in peace talks? And so, the sharp-witted Michele Magno writes to Il Foglio: “If it is pointless to give weapons to Zelensky because—according to the AVS co-founder—he cannot win, then it is pointless to give votes to Bonelli because he cannot win elections.” Then come AVS’s economic policy proposals: review the Jobs Act and introduce a wealth tax for the richest. But is this a summer mirage, or was there already a referendum against the Jobs Act in June 2025, promoted by the CGIL and ending in the humiliating failure to reach the quorum? Does the left want to lose once again, or will it sooner or later acknowledge that the Jobs Act deserves some credit for the growth in employment and the reduction in fixed-term contracts in recent years? Finally, the wealth tax—but, Bonelli warns, “only for incomes above two million euros.”