Japanese automaker Subaru has announced its intention to launch vehicles based on software definitions in the second half of 2020 and promised to reduce development time by about 40%. The company, which leads the world in vehicle production, has announced that it is preparing to launch vehicles based on software definitions in the second quarter of 2020. This project aims to accelerate the development of vehicles, reducing the necessary labor hours by around 40%.

To achieve this goal, the Japanese company decided to use a new integrated electronic control unit (ECU) developed by itself. In addition, it proposed to use digital simulations during prototyping and work simultaneously on design, testing, and production, allowing so to save time. One of the main elements of Subaru's new strategy is the possibility of automatically updating vehicles based on software definitions, offering features such as driver assistance, autonomous driving, and performance improvements. To achieve these advantages, the company decided to standardize electronic platforms between alarm systems, hybrid, and combustion engines, thus reinforcing its position in the global market.

Another important element of Subaru's strategy is integration with Advanced Micro Devices, one of the largest companies in the IT sector, to create key chips for the new ECU. This agreement should help the Japanese company maintain its competitiveness in the global context. However, while this strategy seems to promise further benefits, some analysts are concerned about potential security issues if not handled correctly. The need to automatically update vehicles can lead to security problems if not managed properly. At the same time, many experts consider that choosing a software-defined strategy could be a significant step forward in terms of productivity and innovation, but requires a large investment and a different approach to vehicle production.

In conclusion, while Subaru's strategy seems to promise further benefits, security concerns and the need to invest in innovative technologies will be strong factors to consider before launching this project.