RAMageddon will not be the only reason your next smartphone costs more: Qualcomm is also about to raise the prices of all its processors. On Wednesday, Qualcomm CEO Cristiano Amon said that “prices will increase” on the company’s pro… RAMageddon will not be the only reason your next smartphone costs more: Qualcomm is also about to raise the prices of all its processors. On Wednesday, Qualcomm CEO Cristiano Amon said that “prices will increase” on the company’s products starting September 1, according to CNBC.

Last week, there were rumors that the price increases […] RAMageddon will not be the only reason your next smartphone costs more: Qualcomm is also about to raise the prices of all its processors. On Wednesday, Qualcomm CEO Cristiano Amon said that “prices will increase” on the company’s products starting September 1, according to CNBC. Last week, there were rumors that the price increases would be “in the double-digit percentage range.” Qualcomm announced the planned increases while reporting a 20 percent year-over-year decline in revenue from its smartphone division, the lowest level recorded since 2021.

In its quarterly earnings presentation, Qualcomm said the decline was due to “unprecedented increases in memory prices … Read the full article on The Verge. The most significant signals to emerge so far point to competitive pressure and demand. For companies, the key issue is not only volume growth: revenue quality, the resilience of the customer portfolio and the sustainability of net margins in the next quarter also matter.

In the short term, commercial execution remains the decisive lever: market-entry timing, channels and market selection could determine the difference between expansion and margin compression. Follow See all content by Stevie Bonifield July 29, 2026, 21:41 UTC Illustration by Alex Castro / The Verge Part of RAM price increases: the latest news on the global memory shortage See all updates Stevie Bonifield Stevie Bonifield Articles … Stevie began working for Laptop Mag, writing news and reviews about hardware, video games and AI. RAMageddon will not be the only reason your next smartphone costs more: Qualcomm is also about to raise the prices of all its processors.

On Wednesday, Qualcomm CEO Cristiano Amon said that “prices will increase” on the company’s products starting September 1, according to CNBC. Last week, there were rumors that the price increases would be “in the double-digit percentage range.” Qualcomm announced the planned increases while reporting a 20 percent year-over-year decline in revenue from its smartphone division, the lowest level recorded since 2021. In its quarterly earnings presentation, Qualcomm said the decline was due to “unprecedented increases in memory prices and supply constraints,” factors that have driven up the prices of products ranging from gaming consoles and laptops to Raspberry Pi boards, with no sign of an imminent slowdown.

But instead of accepting lower profits, the company says it will raise its own… For companies, the key issue is not only volume growth: revenue quality, the resilience of the customer portfolio and the sustainability of net margins in the next quarter also matter. The most significant signals to emerge so far point to competitive pressure and demand. In the short term, commercial execution remains the decisive lever: market-entry timing, channels and market selection could determine the difference between expansion and margin compression.