The history of a road that has changed but never changed.

The project of Oxford Street was one of the first attempts in Europe to 'pedestrianize'. In February 2026, London's mayor, Sadiq Khan, announced that Oxford Street would become pedestrian. This decision surprised anyone who had spoken about it just a few weeks earlier, since until then it was considered a road of opposition and obstruction.

Vehicles have been completely avoided during the entire process. Only humans will be allowed throughout the historical event. This decision appeared as a triumph of political vision, given that the most popular street in London has been transformed into a place where users can really spend time. The idea of making Oxford Street a place where users can really spend time is another important aspect. For tourists and anxious visitors, Oxford Street is a problem in the form of a large public space. Its main associations are crowds, stress, chaos, boredom, consumerism, and crime.

However, one cannot say that Oxford Street is empty or dead. Some statistics show that Oxford Street receives approximately 500,000 visits per day, equivalent to the population of Edinburgh. The street generates around 5% of the city's economic production and lives in national memory as few other streets.

'When I was 17 years old, London meant Oxford Street', sings Everything But the Girl in their 1988 album, 'It was a small world'. However, no one loves Oxford Street.

Despite the absence of an immediate aspiration, Oxford Street is changing. The project of Oxford Street has become an example of success for the city based on health and physical activities. The road most famous in London is transforming into a place where users can really spend time. The goal of this project is to create a more green and oriented towards public transportation city, based on health and physical activities.