The new European rules against destroying clothing and accessories that have not sold open up a response from the Italian fashion industry. According to Repubblica, Assomoda-Confcommercio considers donation as a better destination for unsold items than putting them in outlets. The position intervenes in a passage that deals with managing excess inventory, organizing commercial operations of businesses, and the role of discount channels.

The starting point is the ban on sending unsold clothes, shoes, and accessories to the incinerator. The European discipline therefore directs management towards reusing or donating. Staying at an available font, the comparison does not concern the opportunity to conserve destruction practice but how it substitutes and distributes costs resulting from the new setup.

Assomoda-Confcommercio's expressed preference for donation assumes precise economic meaning. Donating excesses to outlets would mean increasing quantity of merchandise offered through circuits where prices are reduced. Charity represents instead a distinct channel different from commercial distribution.

Repubblica does not indicate operational modalities, volumes interested or criteria by which businesses should choose donated goods. The theme is particularly sensitive for high-end. According to data reported by Repubblica, 40% of revenue of high-end category already comes from sales with discounts.

Percentage shows how discounts are present in model commerce of sector. Source does not specify period to which data refers nor clarifies categories of businesses or markets involved in calculation. Even outlet’s role is relevant.

Article describes outlets as only distribution channel in growth without providing however relative rate, observed time span or numerical comparison with other channels. This context adds another possible inflow of unsold items that could increase weight of discounted distribution. It is consequence possibly recivable from context, not effect quantifiable from source.

Position of Assomoda-Confcommercio signals distinction between two objectives: avoiding destruction of goods and deciding whether they belong back into market at lowered price. Donation and outlet respond both to need finding alternative destination for unsold items but produce different results. Confindustria Accessori concentrates on costs of transition.

Association asks that all expenses do not fall entirely on businesses. Repubblica does not specify what expenses are considered, who should share them or what instruments were proposed. Request puts center of confrontation economic impact of new rules plus their environmental and social finality.

Two positions reported by source are not necessarily in conflict. Assomoda-Confcommercio intervenes mainly on management of excess inventory, indicating donation as preferred choice against outlets. Confindustria Accessori recalls instead commercialization of expenses.

Both confront consequences of European ban point of view of businesses but on different planes: commerce and cost. Remaining elements clarify how reusing and charity will be organized, which concrete obligations businesses must respect and how activities necessary will be financed. No information given on application times, business plate involved or eventual exceptions.

These elements determine effective impact of rules on Italian fashion industry and market of unsold items.