An innovative approach to territories and communities The impact of family-run enterprises on communities and territories was first highlighted for the third edition of the 'Ambassadors of Business' recognition, promoted by KPMG and UBS. The annual report declines through the responses received from over 100 involved enterprises, showing how these entrepreneurial realities, invested over time, have confirmed a financial and national value-added situation elevated. In particular, family-run enterprises have reached a share of the national value added of 6.1%, up from 4.7% in 2016 to 2023.

Mario Corti, Senior Partner of KPMG, emphasized: 'In these years, despite permanent crises, geopolitical shocks, rising energy costs, Italian family-run enterprises have demonstrated remarkable resilience. They continue to grow and invest generation after generation, confirming long-term vision and competitive ambition on global markets. Beyond this, they express a strong sense of social responsibility towards communities.' Giovanni Ronca, Head of Global Wealth Management at UBS Italy, added: 'Family-run enterprises have a natural predisposition for the long term: they create value not only through growth but also generating employment, innovation, and development in territories where they operate.

This aspect becomes also a competitive advantage in the long term.' The research has highlighted the broad impact of family-run enterprises on communities and territories, with an innovative approach that focuses on the social and environmental dimension. This strategy has allowed business leaders to create stable networks and valorize these entrepreneurial realities, contributing to the management of territories and communities. The project 'Ambassadors of Business' concluded this time with special mentions awarded to 40 enterprises, highlighting the success of the research and its importance in managing communities and territories.

In conclusion, the innovative approach to territories and communities is an effective way to value entrepreneurial realities and create a positive impact on communities and territories where they operate. This approach represents a key solution to face future economic challenges and promote the resilience of family-run enterprises.