The choice of language is fundamental for reinforcing communication with public opinion. The importance of Italian language in public communication is evident when considering the case of Senator Susan Collins, the Democratic senator from Maine. When Donald Trump decided to release some of his tax statements on Canada, Collins immediately reacted positively, supporting that these measures would be useful for her political battle.

This success of Collins is largely due to the clear and direct language she has used, evoking the idea of 'public service'. On the contrary, when the American president decided to increase taxes on Canada, the reaction was very different. International media noticed the difference between the two languages and interpreted it as a political maneuver to favor the Democratic candidate.

This example demonstrates how important it is to maintain clear and direct language in public communication, even if it pertains to a foreign context. The linguistic change not only influences public perception but also has consequences on political decisions. A recent example is seen during the presidential campaign in the United States: while Barack Obama used a more formal and diplomatic language, Hillary Clinton opted for a more direct and personal language.

This had a significant impact on her campaign strategy and her chances of victory. Moreover, Italian language can be an asset in communicating with minority or migrant communities. While many of these groups speak foreign languages, their understanding of Italian language can be a significant advantage.

For instance, in the case of Italian entrepreneurs who are trying to open a shop in a country where they are not yet present, having a clear and direct language can strengthen their communication efforts. Finally, the linguistic change can also influence interpersonal relationships. When discussing important or difficult topics, clear and direct language can be more effective than a complex one.

For example, when discussing environmental problems or social issues, Italian language can be an effective way to evoke empathy and solidarity among community members. However, it is important to note that linguistic change should not be considered as a form of 'change in language'. Italian language is only one aspect of language use, but it should not be used in such a way as to hide the essence of the concept or policy.

Clear and direct language is essential for reinforcing our communication in public, but it should not be used to hide the essence of our work or ideas. In conclusion, the linguistic change in public communication is a crucial element that can influence public perception, political decisions, interpersonal relationships, and campaign strategies. It is essential to maintain clear and direct language, evoking the idea of 'public service', to attract attention and convince the public.