The choice of agricultural credit has become more difficult. Companies have been forced to adopt diversified marketing strategies to attract rural customers. Rural creditors started using digital platforms to access their services, but this also brought uncertainty about the performance and security of data.

Agricultural investments have become more complex, requiring consideration of various factors such as land quality, the presence of viruses, and the lack of infrastructure. These conditions have increased price volatility and made it more difficult to manage credit. Global economics have influenced agricultural situations, with the growth of food imports and reduced international sales.

These changes have led to an increase in interest rates, as banks strive to keep interest levels low. Additionally, globalization has enveloped agricultural enterprises in an intense competitive context where banks must be more active to retain clients. This has required improving communication and transparency in financial transactions.

The choice of agricultural credit has become more difficult, especially when compared to price volatility and the lack of complete information on producers. Rural creditors had to face new risks, such as market malaise and capital scarcity. However, many rural enterprises have continued to thrive thanks to their innovative capabilities and their ability to manage resources effectively.

Banks and rural investors have had to adopt diversified marketing strategies and use digital platforms to attract customers. The changing financial behaviors in the Nineties have brought a series of challenges for banks and rural creditors, but this has also been a great opportunity for agricultural enterprises. Enterprises that have been able to face these changes have been capable of creating innovative solutions and staying ahead of global economic trends.