However, Google expects to increase advertising expenses in the coming year. The Business Officer responsible for Philipp Schindler responded during the daily press conference, discussing Google's growth metrics for search. In the past four months, Google saw a 12% increase in search numbers compared to previous periods, but this is significantly lower than the previous periods.

The increase was as high as 17% in Q2 and 19% in Q1. However, the income stream has not grown, indicating that the transformation towards AI-based search is not bringing the expected revenue results. Schindler admitted that AI search inquiries generate less revenue per click compared to traditional web searches, due to the lack of ads and lower ad costs.

He maintained that the AI income stream could increase, but emphasized the need to control expectations. This confession highlights the problems faced by Google in balancing AI technology development while trying to maintain profitability. Its implementation on AI has had a visible impact in recent years, with generative technology appearing in products like Gmail and Android.

However, the evolution towards an AI-based Gemini model platform has yielded mixed results. Google's Cloud Products exceeded analyst forecasts, but it remains uncertain whether these gains will be sustainable or if they will translate into long-term profits. Despite the revenue decline, Google remains profitable, with its Cloud products surpassing analyst predictions.

The revenue continues to be pressured, reflecting concerns about the future funding of AI within the tech giant. This context highlights the complications faced in combining AI technologies with traditional business models, reinforcing Google's efforts to balance innovation with financial stability.