Coca-Cola's sales are declining, but the company has reported a 5% increase in external North America sales. Economist Henrique Braun attributes this success to its 'speed and discipline'. CEO Henrique Braun said during the press conference that the company's satisfaction is due to its 'speed and discipline'.

Analyst John Murphy predicted that consumer behavior would remain independent in 2027, but noted that demand is still high, especially in the United States' western regions. In terms of unit volume, the company has had a 5% increase in the external North America market, with positive contributions from outside home sales. However, the company noticed that demand was limited by the June celebrations and the lack of Topo Chico, a beer brand for home consumption.

CEO Henrique Braun stated that the movement is still strong, indicating that consumers are always seeking value, even though the company continues to interpret this trend. Globally, the company saw an increase of 5% in sparkling drinks business, thanks to Coca-Cola's Growth, Diet Coke Zero Sugar, and Diet Coke. Today, the company released financial results for the third quarter where it achieved net profit attributed to shareholders of $4.01 billion, or $93 cents per share, compared to $37 million, or $86 cents, during the previous period.

Sales have increased by 7%, amounting to $13.4 billion. The company anticipates that annual expenses will increase at least 11%, while analysts expected an increase between 9% and 10%. The company has reported that its growth continues, but noted that demand is still high, especially in the United States' western regions.