Apple has decided to reduce component requests for the new iPhone 18 Pro and iPhone 18 Pro Max, as consumer demand has slowed down partly due to increased chip costs and rising prices. Apple has initiated a series of reformulation decisions in its sales projections, aiming to avoid further market losses. Specifically, it has decided to reduce component requests for the new iPhone 18 Pro and iPhone 18 Pro Max, as consumer demand has been slowed down partly due to increased chip costs and rising prices.

The reason for reduced consumer demand is mainly due to high chip costs and rising prices. This has led to a situation where technology companies like Apple have had to acquire more production capacity for chips and memory to continue feeding their AI data centers, causing an increase in performance and prices. Additionally, the launch structure change for iPhone 18 Pro and iPhone 18 Pro Max could be one of the factors responsible for the reduction in demand.

Apple's decision to limit component requests for these devices can be considered a strategy to protect against further market losses, as consumer demand was already declining before this new production phase. However, it is important to note that not all information provided by Reuters is verified, and some details may conflict with Apple's own forecasts. Therefore, it is important to keep in mind that these information may be influenced by various factors, including changes in release times and marketing strategies.

In the future, it can be expected that Apple will closely monitor consumer demand and trends in the field of high-quality technologies to prepare adequately for any necessary changes to its sales projection.